How Bonzai is disrupting the digital ad landscape with rapid innovation

Arguably, the success and efficiency of any brand’s campaign hinges on the single most crucial metric—Ad Viewability. The Ad Viewability Score indicates the likelihood of the intended audience seeing the ad, gauging its presence on a user’s screen upon a page or app loading, and its duration of visibility during an advertising impression.

The higher the ad viewability score, the more improved the campaign performance report will be, heightening the demand for the ad inventory. One of the industry’s best practices to maximize viewability. This is an imperative for both publishers and advertisers, is to capitalize on ad formats that will hold the viewer’s attention.

From a publisher’s perspective, optimizing viewable impressions for advertisers is crucial to bolster their confidence in online spending. Using the MRC definition of ad viewability, a study by Google concluded that viewable display ads across the Google Display Network had a 4X higher lift in conversions than display ads that didn’t meet the MRC standard.

Disrupting the traditional ‘billboard’ format with tech

As technology continues to evolve in this space, Bonzai, The Creative Automation Platform trusted by publishers, agencies, and advertisers, today announces the launch of its latest offering—Fillboard, a premium digital ad format that can help advertisers capture and hold user attention without disturbing the experience of the site content. The new format also enhances viewability and user experience (UX) for ads served across desktop, tablet, and mobile devices.

The Bonzai team took a deep dive into ad format innovation, intent on surfacing a solution to the challenge that every publisher must tackle. Following the launch of Fillboard in H1 of 2024, there is now great excitement to see how publishers adopt this new ad format, which can positively influence ad revenues.

Innovation already snapped up by The Guardian

Ash Tanwar, Head of Ad Operations at The Guardian comments, “Our long-standing partnership with Bonzai has played a pivotal role in shaping our vision for a product geared towards enhancing ad effectiveness. Close collaboration with the team has culminated in an ad format that ensures heightened viewability for our readers, thanks to its ingenious cross-screen experience. With initial testing already proving to have promising results, this new product in market will undoubtedly excite our advertisers.”

Rahul Pandey, Founder and CEO at Bonzai, highlighted the pivotal role of user attention in digital advertising. He said, “With a keen understanding of how the slightest boost in user attention can bring significant gains in ad awareness, Bonzai Fillboard was designed with care. We are offering a solution that helps avoid outdated intrusive methods, prioritizing contextual advertising that aligns with user intent. Moving away from formats that interrupt, cover site content or don’t work across devices, advertisers can now utilize Fillboard, a fresh way to connect with all their audiences and stand out in the crowded digital landscape.”

Bonzai Fillboard comes just months after the launch of their BrandStory,  another innovative, disruptive ad format with triple the ad space and 2.8 times greater time-in-view than single scroll ad formats. These innovative products are addressing the surging demand from brands worldwide, looking to drive real results from their advertising spend.

Headquartered in Singapore, Bonzai has been making significant strides across APAC, serving virtually every major publisher and thousands of advertisers with its ad-tech products. Bonzai can boast of partnering with multiple iconic brands from Westfield to Mercedes-Benz. Even the relatively smaller regional businesses have harnessed Bonzai’s display ad solutions to become more productive and agile in generating creative content and winning customers with relevant digital marketing.

Find out more about Bonzai Fillboard here.

About Bonzai:

Since its inception in 2013, Bonzai—The Creative Automation Platform has proven to be a pioneer cloud-based SaaS platform for automated production and programmatic management of digital display ad creatives. The self-serve platform has empowered media owners, brands, and designers to drive efficient and effective digital ad campaigns of high-quality standards with innovative ad-tech products.

Bonzai’s comprehensive solutions have simplified and streamlined the end-to-end display ad production process, from design to deployment, delivering brand engagement experiences at scale.

Having achieved benchmark success across APAC, Bonzai has established itself as the trusted ad automation partner for a wide range of clients, including renowned media companies such as NewsCorp, The Guardian, Stuff and Car Advice, and several direct-to-consumer brands.

Headquartered in Singapore, Bonzai also operates offices in key global locations, including Sydney, Australia and Pune, India.

Partner with Bonzai now, visit www.bonzai.co.

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